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Jonathan Schroeder

Jonathan Schroeder

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Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology.

Schroeder's current research focuses on the intersections of branding and visual culture. His books include Visual Consumption (2002), Brand Culture (2006), Conversations on Consumption (2013), Brands: Interdisciplinary Perspectives (2015), From Chinese Brand Culture to Global Brands (2013), and the Routledge Companion to Visual Organization (2014), and Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (2017, MIT Press).

He has held visiting appointments at London School of Economics (Department of Media and Communications), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), Indian School of Business, Hyderabad (Marketing Department), Shanghai Institute for Foreign Trade, Walailak University, Thailand, and Wesleyan University (Center for the Humanities). He serves on the editorial boards of the journals Advertising and Society Review, Consumption Markets & Culture, Critical Studies in Fashion and Beauty, European Journal of Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory and Visual Methodologies.

He received his undergraduate degree in Psychology at the University of Michigan, his M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and continued his training in visual studies at the Rhode Island School of Design, and in marketing at the Royal Institute of Technology, Stockholm.

Primary Interests:

  • Applied Social Psychology
  • Communication, Language
  • Culture and Ethnicity
  • Ethics and Morality
  • Gender Psychology
  • Prejudice and Stereotyping
  • Self and Identity

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Journal Articles:

Other Publications:

Courses Taught:

  • Behavioral Foundations of Marketing
  • Consumer Behavior
  • Consumer Theory
  • International Marketing
  • Internet Marketing
  • Internet Marketing in the Information Society
  • Interpreting Culture
  • Marketing and Identity
  • Marketing and Strategy
  • Social Issues in Marketing
  • Strategic Communication
  • Visual Communication

Jonathan Schroeder
School of Communication
Eastman Building Room 3006
92 Lomb Memorial Drive
Rochester, New York 14623
United States

  • Mobile: (585) 729-0487

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