Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology.

Schroeder's current research focuses on three main questions: (1) How does visual communication create value? (2) How can we understand the cultural aspects of brands, consumption, and communication? and (3) What is the relationship between strategy and style? His research draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior and how images create value. His books include Visual Consumption (2002), Brand Culture (2006), Conversations on Consumption (2013) and From Chinese Brand Culture to Global Brands (2013). He is co-editing the forthcoming Routledge Companion to Visual Organization.

Professor Schroeder has presented his research at conferences in the U.S., Europe, Africa and Asia, and has been invited to give seminars at many colleges and universities. He is on the editorial boards of many international journals, including the Journal of Consumer Research, and is editor in chief of Consumption Markets and Culture http://www.tandfonline.com/toc/gcmc20/current. He contributes regularly to several blogs, including Charisma http://www.charisma-network.net/, Invisio: International Network of Visual Studies in Organization http://in-visio.org/ and Material World blog http://www.materialworldblog.com/.

He received his undergraduate degree in Psychology at the University of Michigan, his M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and continued his training in visual studies at the Rhode Island School of Design, and in marketing at the Royal Institute of Technology, Stockholm.